The store will be about 30,000 square feet, similar in size to a Kohl's, but about one-third the size of other department stores like Macy's. Shoppers can also fill out an online survey of their preferences for style and fit. The entry into malls could become another threat to traditional clothing sellers because of the data and shopper insights Amazon may gain, experts say.Īmazon says its algorithms will spit out real-time recommendations as shoppers keep scanning items that they see. The store, which will sell women’s and men’s clothing as well as shoes and other accessories, will open at Americana at Brand, a mall in Glendale, California. It's the latest foray into brick-and-mortar for Amazon, which already sells more than 10% of all clothes in the U.S. The online retailing giant said Thursday that it plans to open a clothing store in a Southern California mall later this year.
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